Sep 14, 2017
By Michelle Saunders
A Big Pharma marketing scheme that uses electronic medical records has been banned by the governing Liberals. Health Minister Dr. Eric Hoskins says in a statement “Ontario patients must have confidence that prescribing decisions are not influenced by marketing programs or electronic vouchers. Dr. Nav Persaud, a family physician at St. Michael’s Hospital shares his experience with big pharma marketing and Dr. Monica De Benedetti also shares her views on the topic.