The Bay will no longer be selling Ivanka Trump’s line of clothing.

The brand has already been pulled from the company’s website, and will be phased out at Hudson’s Bay Company stores through the fall.

The company says it’s because the line of clothing was not performing well.

There has been an ongoing call to boycott the Ivanka Trump brand ever since her father, Donald Trump, was named the Republican candidate for U.S. President in the 2016 election, and the boycott grew when he was heard making lewd comments about women.

Another campaign called Baycott, was created to focus specifically on Hudson’s Bay Company stores.

A half-dozen clearance products under the Ivanka Trump brand are still available on the Saks Off 5th website, part of Saks Fifth Avenue, a chain owned by Hudson’s Bay Company.

The assets of the company were placed in a family-run trust by Ivanka Trump when she became part of her father’s administration and worked in the White House.

She doesn’t participate in management of the business.