Chris Robinson Travel News: Trends in the Canadian Travel Market

May 03, 2018

By Chris Robinson

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Chris recently met up with Jennifer Hendry, senior research associate for the Conference Board of Canada’s Canadian Tourism Research Institute. Here are some interesting trends in our travel habits that she identified:

Zoomer Travel booming

It is the Zoomer demographic that is keeping the travel industry humming these days. The 55 plus age category is showing the biggest growth, and the 65 to 74 age group in particular is up by 15%.

The number of Canadians aged 65 and older now outnumbers children who are 14 and under. Jennifer confirmed that “Between 2017 and 2021 the proportion of Canadians aged 55 to 64 will increase 4%, but the share of people aged 65 and older is expected to increase 15%.”

As Jennifer says: “Canadian travellers are proving that age is but a number, as a growing number of citizens are continuing to cross countries off their bucket lists as they grow older, and while travel frequency typically declines after 74, Canadians are definitely bucking that trend. They’re now healthier, they’re wealthier, and they’re more mobile than their predecessors”, she says.

Multi Generational Travel

There is not only an increased volume of snowbirds, but also a lot more opportunities for multi-generational travel.

More travel than ever in 2018

The latest data for travel intentions for this summer is also positive. The proportion of Canadians who are planning any leisure travel has increased in all regions except for Alberta. In addition, the outbound market is further along the path to purchase than they were at this time last year. Of the number of travellers who have selected a destination, 41% plan to vacation outside of the country on their longest trip this summer. Whilst the Caribbean is a little weaker, Central and South America – including Mexico – is definitely stronger.

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