Chris Robinson Travel News: Air Canada Seat Upgrade Auction

Mar 16, 2017

By Valerie Massie

Share on

Air Canada is launching a new program that allows passengers to bid ‘auction-style’ on upgrades to premium economy and business class. The new program will be fully up and running by the summer, and is available for select destinations operated by Air Canada and Air Canada Rouge.

Air Canada will email eligible passengers who have booked directly on the Air Canada website, on the Air Canada mobile website or via Air Canada Reservations ten days prior to departure to invite them to make an upgrade offer. To see if they are eligible for an upgrade, travellers can also visit the airline bid upgrade website and enter their booking reference and last name to access the auction.

A sliding scale will be used to enter a bid, with a set minimum and maximum amount in place. A corresponding chart allows passengers to see the strength of their offer, which can be revised or cancelled at any time up to four days prior to departure time. Approximately 48 hours before departure, travellers will be notified by email as to whether or not their bid has been accepted. If so, their credit card will be charged and their flight re-booked to the applicable higher class of service. The acceptance of an upgrade offer will depend on several factors, including availability, the number of offers received and the amount each passenger is offering to be upgraded.

It’s an innovative idea from Air Canada and it will be interesting to see how popular this auction concept will become. To find out more visit

Advertise With Us

To learn about advertising opportunities with Zoomer Radio use the link below:

Join Our Fan Club
Coverage Area
Downtown Toronto
Toronto HD
96.3 HD-2
Kingston to Windsor, Parry Sound to Pittsburgh
ZoomerRadio Logo

Recently Played: