Nov 14, 2019

By Andy Johnson

Share on

The TV executive who would not give up on a show about nothing has died.

Rick Ludwin, who oversaw late-night programming at NBC for many years, is probably best known for backing the sitcom “Seinfeld” when it seemed the network might abandon it.

Ludwin was in charge of Saturday Night Live and was there when “Seinfeld” evolved unto a weekly series from a possible one time 90-minute special to fill in for SNL.

The test audiences for the pilot were underwhelmed, but he stuck with it and “Seinfeld” became one of the most popular sitcoms of all time.

Ludwin died of organ failure in a Los Angeles hospital. He was 71.

Advertise With Us

To learn about advertising opportunities with Zoomer Radio use the link below:

Join Our Fan Club
Coverage Area
Downtown Toronto
Toronto HD
96.3 HD-2
Kingston to Windsor, Parry Sound to Pittsburgh
ZoomerRadio Logo

Recently Played: