Jul 13, 2018
By Michael Kramer
Health Canada is prepared to crack down on licensed medical marijuana producers – that are sponsoring music festivals and other events.
The federal department says it’s “concerned” about some companies that have engaged in corporate sponsorship and other promotional activities – that go against The Cannabis Act – and the government has made it “abundantly clear” what is against the law – such as marketing to young people.
A statement says cannabis companies have been dabbling in various forms of marketing that raises concern – though the agency highlighted music festivals as a particular red flag.
Tweed, a brand owned by Canopy Growth Corporation – is among the companies that have been sponsoring events across the country, including the Field Trip Music Festival and Pride Toronto this summer.