AGO WEBSITE SMOKIN' BECAUSE OF "MIRRORS"

Dec 14, 2017

By Michael Kramer

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The Art Gallery of Ontario has never seen anything like this…

There’s been an overwhelming response from AGO members to Tuesday’s pre-sale ticket event for the much-hyped Infinity Mirrors exhibit – next March.

Herman Lo, director of visitor experience at the AGO says he knew the exhibit by 88-year-old Japanese contemporary artist Yayoi  Kusama would be wildly popular – but he’s still amazed by the ticket demand from gallery members – some of whom reported online that they were quoted eight-hour wait times – and ended up empty-handed.

Lo says the AGO’s website typically gets about 8,000 visitors a day –  but Tuesday and Wednesday saw a combined 60,000 visitors.

Kusama’s Infinity Mirrors has become a social media sensation – with visitors eagerly sharing photos of themselves in the exhibit’s mirror-lined rooms.

The museum is beefing-up website capacity for the next ticket sale in January and will release tickets more frequently – in smaller batches – to shorten wait times.

All tickets will be sold in specific time slots and – by the way – visitors will be limited to 20 to 30 seconds in each room.

Infinity Mirrors opens March 3rd, 2018.

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