Sep 27, 2017
By Michael Kramer
According to a report from CBC – the internet streaming service Netflix will be spending at least half a billion dollars over the next five years – to fund original Canadian content.
The news is to be officially announced Thursday by Heritage Minister Melanie Joly – as part of her speech unveiling the government’s vision for Canadian content and cultural industries in the digital world.
Netflix has lobbied hard to avoid facing the kinds of requirements traditional Canadian broadcasters have had to face for years.
Many questions remain – including exactly how much new Canadian content this Netflix commitment will generate – beyond what the company would’ve produced anyway.
Canada’s cultural producers will undoubtedly be keen to hear how this money will be spent – as well as the specifics of Joly’s plan to strengthen the arts and culture sector in the 21st century.