Nov 29, 2016
By Jane Brown
Nordstrom and Hallmark are being accused of freeloading at Toronto’s Distillery Christmas Market.
Organizers say they are upset that some large retailers took advantage of big crowds heading for the festive spot by parking, for free, outside the market to promote their brands, instead of paying to be inside.
Hallmark had a truck parked on Sunday by Mill and Trinity Streets. They were giving out free hot chocolate and greeting cards. Nordstrom, which has just opened two Toronto stores also had a truck. Matthew Rosenblatt is the Executive Producer of the Toronto Christmas Market. He says what they’ve done is not illegal but he doesn’t think its overly ethical.
Hallmark’s director of market and business insight says they weren’t taking business away form the market. And a Nordstrom representative says their intent was not to be opportunistic and avoid sponsorship.