Nov 01, 2019
By Christine Ross
The city has launched a road safety campaign ahead of the clocks turning back Sunday. Mayor John Tory kicked off the initiative at King West and Dufferin to remind drivers to slow down and watch for pedestrians as daylight hours are reduced. The city says collisions involving pedestrians spike by more than 30 per cent during the evening commute hours from November to March.
Ads will appear on line, radio and TV, and in transit shelters. The mayor said a similar campaign in New York City had been successful in reducing dangerous collisions. At least 30 pedestrians have been killed on Toronto’s streets this year, many of them seniors. Clocks in Ontario will roll back at 2 a.m. Sunday.
To learn about advertising opportunities with Zoomer Radio use the link below: