Zoomer Week In Review Podcast – November 25th, 2012

On this edition of the Zoomer Week in Review:

Baby Boomers make up the largest and richest cohort in North America – so why are they so often ignored by advertisers? Alan Wurtzel, advertising guru and the keynote speaker at Zoomer Media’s first annual Select Symposium on Aging and Advertising drops by to talk about why advertisers need to wake up and smell the boomers!

Plus, Brett Wilson, entrepreneur par excellence and famous for being one of the Dragons in the Den, tells us about the mistakes he made in the scramble for success and how he’s reparing the relationships in his life that really matter.

Libby Znaimer

About Libby Znaimer

Libby Znaimer is a prominent Canadian journalist specializing in health, the arts, and lifestyle issues. She serves as Vice-President of News and Information for both Classical 96.3FM and AM740. She hosts the Zoomer Week in Review and produces The Zoomer Report.