An exciting announcement at city hall today.

Creative minds in the arts are joining forces with Baycrest Health Sciences – in support of care and research into aging and brain health.

The innovative project launches June 3rd – featuring 100 customized brain sculptures on display at venues across Toronto – including Nathan Phillipps Square, OCAD, Brickworks, Union Station and dozens of other key areas in the city.

Brain sculptures designed by world-renowned and emerging members of the arts community – from the worlds of fashion,architecture,culture, music and visual arts will be sponsored by philanthropists and corporations.

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Renowned artist Gary Taxali’s “My Heart Knows You” was unveiled today at a media event to launch The Brain Project – presented by Telus.