Nov 25, 2012
By Libby Znaimer
On this edition of the Zoomer Week in Review:
Baby Boomers make up the largest and richest cohort in North America – so why are they so often ignored by advertisers? Alan Wurtzel, advertising guru and the keynote speaker at Zoomer Media’s first annual Select Symposium on Aging and Advertising drops by to talk about why advertisers need to wake up and smell the boomers!
Plus, Brett Wilson, entrepreneur par excellence and famous for being one of the Dragons in the Den, tells us about the mistakes he made in the scramble for success and how he’s reparing the relationships in his life that really matter.