The General Manager of Transportation Services Barbara Gray and representatives from Friends and Families for Safe Streets officially launched a new Vision Zero Road Safety awareness campaign this morning from a transit shelter at the corner of King Street and Spadina Avenue.

The Vision Zero Road Safety Plan is a bold pledge to improve safety across our city using a data-driven and targeted approach, focusing on the locations where improvements are most needed. The Plan addresses safety for the most vulnerable users of our transportation system—pedestrians, school children, older adults and cyclists. Based on factors that contribute to serious injury and fatality crashes, the plan will also focus on aggressive and distracted driving, and safety for motorcyclists.

Jane Brown chats with Sft Brett Moore and Sgt Alex Crews.