MIKE LEON - July 3

Jul 04, 2017

By Dave Woodard

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What makes us Canadian? A recent poll from Ipsos Reid suggests it’s not as simple a question as you might think. 25% of those Canadians polled would use the word Freedom to explain what Canada means to them and that was the top answer. Mike Leon, the managing director of Brand Heroes, joins us to talk about what Canada’s brand is.

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