Libby Znaimer is joined by Dr. Kenneth Wong, Associate Professor & Distinguished Professor of Marketing at Queen’s University’s Smith School of Business, John Gradek, a faculty lecturer at McGill University in Montreal and a former executive with Air Canada and Martin Firestone, President of Travel Secure.

Airlines are taking heat for pushing ad campaigns promoting safe travel amid the pandemic. Meanwhile, the Canadian government has continued its messaging to citizens against travelling at this time to help curb the spread of COVID-19. Our panel weighs in on the latest.