The landmark L’Atelier Grigorian in the heart of Toronto’s Yorkville neighbourhood is set to close in mid-June.
Higher rent for retail space, not pressure to sell online is behind the decision. The last brick and mortar store in Canada that specializes in classical and jazz music will leave a void and loyal customers are both angry and sad. Employee John Holland, also music director at Blessed Trinity Church, says the store has provided a refuge for music shoppers. Holland himself a PhD in music, says he and the staff have extensive knowledge to share with customers, that can’t be found when shopping online. “Business is fine, but the cost of doing business in Toronto is very difficult,” said Holland. So after four decades, the physical store is set to close in June but the online sales will continue online here
Listen to my report here.