Walmart Canada is facing a huge backlash online after a shopper pointed out the company is selling an All Lives Matter t-shirt through their website.

The phrase All Lives Matter is often used as a insensitive response to Black Lives Matter activists in a way that suggests there is no need for special attention to the black experience.

The phrase All Lives Matter has also been used to misinterpret the message Black Lives Matter to mean that only black lives matter. But the Black Lives Matter name is in fact meant to draw attention to the fact that black people are treated with less dignity and respect than white people in many contexts.

A statement from Walmart Canada’s parent company earlier this month says it is taking steps to address racism “head on”.

In response to the availability of the All Lives Matter t-shirt, an email from Walmart Canada says, “they are reviewing the item to ensure compliance with the company’s terms and conditions.

As of 8am Wednesday, the shirt was still available through the company’s website, sold by a third party seller called “Old Glory”.