George Lucas says without him “Star Wars” may not have become the global phenomenon it’s become.
Charles Lippincott handled publicity for the 1977 blockbuster film and rewrote the publicity playbook for future science fiction movies.
At the time, no one knew if there would be much of an audience for the film so Lippincott began promoting “Star Wars” more than a year before its release. He arranged tie-ins with Marvel Comics and built enthusiasm by courting fans at science fiction and comic book conventions.
Lucas called Lippincott, “one of the founding pillars of the Star Wars films and phenomenon,” which continue to dazzle and entertain to this day.
Charles Lippincott died of a heart attack at his home in Vermont, he was 80 years of age.