"IMMERSIVE VAN GOGH" BECOMES "GOGH BY CAR"

May 13, 2020

By Andy Johnson

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It’s not the usual way to take in an art exhibition, but very little is usual during the COVID-19 pandemic.

The monumental exhibition of “Immersive van Gogh” was to have made its world premiere in Toronto this week, welcoming audiences to a 600,000 cubic foot digital art experience featuring some 2,000 images from Vincent Van Gogh’s catalogue.

However, as a result of the pandemic, the organizers have created a world first, an innovated drive-in concept that offers the visual art experience while maintaining public safety.

“Gogh by Car” will allow people inside 14 cars to park and enjoy a 35 minute show inside the historic space that once housed the Toronto Star’s printing press at 1 Yonge Street.

“Gogh by Car” is currently slated to run June 18th to the 28th.

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