TORONTO FIRE AD CAMPAIGN TELLS PARKDALE SMOKERS TO MAKE SURE THEY BUTT OUT

Oct 01, 2018

By Bob Komsic

Share on
Toronto Fire is taking an unusual step to encourage smokers in Parkdale to stop throwing out their butts.
For the first time, the fire service has launched an ad and public education campaign focusing on a specific neighbourhood.
Data shows that over a five-year period, Parkdale had more fires started from careless smoking than any other part of the city.
In fact, seven residents have died there the last five years.
Many were the result of tenants flicking lit cigarette butts from their balconies.
Residents will see posters depicting a hand holding a lit cigarette with the line ”Don’t be a flicking idiot … tossed butts start fires.”
Another shows a teddy bear on fire with the line ”Kill your butts, not your neighbours … tossed butts start fires.”
Fire education officers will also be going door-to-door to deliver the message in Parkdale.
Join Our Fan Club
Coverage Area
Downtown Toronto
96.7FM
Toronto HD
96.3 HD-2
Kingston to Windsor, Parry Sound to Pittsburgh
AM740
ZoomerRadio Logo

Recently Played: