May 10, 2018

By Michael Kramer

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Tim Hortons is making amends to its franchisees.

President Alex Macedo has been travelling the country over the last few days – meeting with thousands of franchisees – trying to regain their trust – and convince them that the fast food giant is committed to improving its strained relationship with some owners.

His tour comes after months of public sparring with a dissident franchisee group – over everything from cost-cutting measures to delays in supply deliveries, to a 700-million-dollar renovation plan – that they say will cost them 450-thousand dollars per restaurant.

Tim Hortons has fallen from 4th to 50th position – in national brand reputation rankings – conducted by research company Leger.

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