May 10, 2018
By Michael Kramer
Tim Hortons is making amends to its franchisees.
President Alex Macedo has been travelling the country over the last few days – meeting with thousands of franchisees – trying to regain their trust – and convince them that the fast food giant is committed to improving its strained relationship with some owners.
His tour comes after months of public sparring with a dissident franchisee group – over everything from cost-cutting measures to delays in supply deliveries, to a 700-million-dollar renovation plan – that they say will cost them 450-thousand dollars per restaurant.
Tim Hortons has fallen from 4th to 50th position – in national brand reputation rankings – conducted by research company Leger.