SHOPPERS DRUG MART INTO THE POT BUSINESS

Nov 14, 2017

By Andy Johnson

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Shoppers Drug Mart hiring a  medical marijuana brand manager as it moves to position itself in the cannabis market.

The job was posted even though pot is not currently legal to be distributed through pharmacies.

The drug retailer says the senior brand manager’s role will involve leading its strategy and marketing activities to doctors and health-care providers in the cannabis space.

The online job posting adds that the winning candidate will be also ensure that the Shoppers’ medical pot marketing complies with Health Canada regulations.

Under current federal regulations, the only legal distribution for medical marijuana is by mail from licensed producers direct to consumers.

The federal government is also moving towards a July deadline to make recreational marijuana legal.

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