PERSON OF "TASTE" REQUIRED AT THE TATE

Mar 24, 2015

By Andy Johnson

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London’s Tate Museum will soon be home to an exhibition that will allow you to “taste” the art on display. The exhibit, called The Tate Sensorium, will use the latest technological innovations to create new sensory experiences that relate to specific works of art.  For instance, visitors will be able to experience the tastes associated with Hogarth’s ‘The Roast Beef of Old England’ or Sir Nathaniel Bacon’s ‘Cookmaid with Still Life of Vegetables and Fruit’.

Creative agency Flying Object will be launching the display this fall and hopes to use the palette of the senses to encourage people to think and engage with art in a whole new way.  The agency admits they’re looking for some scientific help.  A spokesman says the person chosen we’ll actually be doing a lot of measurements around how people react to everything. They’re hoping whoever it is has “good taste”.

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