Paris hopes to persuade couples to end the popular tradition of fixing padlocks to the bridges over the Seine and instead, upload “selfies” to a website dedicated to enduring love.

The City of Light has placed giant stickers in French, English and Spanish on a bridge behind Notre Dame Cathedral – launching its “love-without-locks” campaign, saying the city’s famous bridges “can’t resist your love” – with thousands of padlocks clinging to every available surface.

Paris says all that added weight is pulling the bridge railings down.

The lovers’ locks craze dates back about a decade or so.