MOVIE TRAILERS GOOD PREDICTOR OF SUCCESS

Jun 07, 2013

By AM740 Staff

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The Internet  can be a powerful predictor of a film’s box office success.

That’s according to a new Google study tracking moviegoers watching trailers online.

The company says their figures can provide a very accurate picture  of how a movie is going to do at the box office.

Google surveyed 99 of the top-grossing films of last year and found that four weeks before a film was released search volume for its trailer can predict its opening box office  with 94 per cent accuracy.

Hollywood distributors rely on a handful of research firms to predict opening weekend box office figures.

 

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