Nov 20, 2012

By Jane Brown

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Even though zoomers control about three quarters of the wealth in this country, the demographic is a tough sell for the advertising industry, which is always courting the young.  American advertising guru Alan Wurtzel is the President of Research and Media Development at NBC Universal.  He explains to Zoomer Media why today’s boomers are so different than previous generations.  “They’ve always been reinventing themselves.  They don’t want to look at retirement the way previous generations did, they want to look at it in a different way.  They’ve redefined everything they’ve ever done, and there’s no reason to believe they won’t redefine this chapter in their life equally.  In the U.S., boomers are over a third of the population, and so you have to pay attention to them whether you want to or not.  And that’s one of the reasons they’ve had a disproportionate influence on everything they’ve ever done.”

Alan Wurtzel was speaking last night at Zoomer Media’s first annual select symposium on advertising and aging.

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