Aug 03, 2012

By Bob Komsic

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Marilyn Monroe continues to be a successful celebrity brand even 50 years after her death.

The anniversary is this Sunday.

Monroe ranked third last year in Forbes’ annual list of top deceased celebrity earners, generating $27 million and coming in behind Michael Jackson and Elvis Presley.

A comeback for the actress, who had fallen off the list the previous two years.

When the list is updated in the fall, it will likely show it has been another lucrative year for her estate.

The company that owns it is in the midst of upgrading Monroe offerings from trinkets to cosmetic lines, spas, salons and apparel.

From beyond the grave, Monroe tweets at nearly 54,000 followers from @marilynmonroe and has a website and official Facebook page with more than 3.3 million fans.

“In some ways, she’s more popular and well-known today than she was even then,” says Lawrence Schiller, a photographer who knew Monroe in the final months of her life and photographed her last on-set photo shoot and author of the memoir “Marilyn & Me.”

He adds “It’s women that have kept Marilyn alive, not men.”

A very special personal item of Marilyn’s belongs to Zoomer Media founder Moses Znaimer – her 1957 Magnavox television. 

It will be on display at the MZTV Museum of Television which is scheduled to reopen in early 2013 at a new gallery in Toronto’s Liberty Village.

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