Heirs of Pablo Picasso, the famed 20th-century Spanish artist, are vaulting into 21st-century commerce by selling 1,010 digital art pieces of one of his ceramic works that has never before been seen publicly riding a fad for “crypto” assets that have taken the art and financial worlds by storm.

For an exclusive interview before the formal launch this week, Picasso’s granddaughter, Marina Picasso, and her son Florian Picasso opened up their Geneva apartment, which is swimming in works from their illustrious ancestor.

They offered a glimpse, however tantalizingly slim, of the piece behind what’s being billed as an unprecedented fusion of old-school fine art and digital assets.