Jan 24, 2022
By Jane Brown
There is good news to share here at Zoomer Radio & The New Classical FM.
The parent company of this radio station, ZoomerMedia, has acquired all of the shares of the owner and publisher of Freshdaily Inc (“Freshdaily”), owner and publisher of blogTO, the leading digital source for local Toronto news, culture, restaurant reviews, event listings, and all the best the city has to offer. The acquisition provides ZoomerMedia a local audience that is unrivaled in terms of online and social media reach and engagement.
In a statement, ZoomerMedia Founder and CEO Moses Znaimer says “I’m a known believer in the local. Zoomer Radio and Classical FM already bring local news and life to the older demo. blogTO does that for the younger cohorts. Together they make a complete offering, for the public as well as the advertiser.”
“This sale represents an exciting new chapter for blogTO,” says Tim Shore, Founder of blogTO. “Combining our digital experience and capabilities with the resources of ZoomerMedia will allow us to quickly expand in ways that would not have been possible otherwise. I particularly look forward to working with Moses and am confident his unparalleled industry experience and creative vision will help us grow and evolve in innovative and unexpected ways.”
Founded in 2004, blogTO has estabalished itself as a leading local publisher in Canada across digital and social media platforms, reaching the key Gen Z and Millenial demographic.