PUBLICIST TO THE STARS DIES AT 84

Oct 01, 2021

By Andy Johnson

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He represented A-List actors like Al Pacino, Dustin Hoffman, Jack Nicholson and Sophia Loren.

Publicist to the start Bobby Zarem has died of lung cancer.

While he wasn’t a household name, many entertainment insiders considered him a legend during his nearly a half-century in the business.

He was known for flowery pitch letters but not afraid to unleash profanity on behalf of clients. He also savored his roles in the “I Love New York” campaign and in helping his home town of Savannah, Georgia become a tourist spot.

Bobby Zarem was 84.

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