Jan 03, 2020

By Amber Gero

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Prince William isn’t coasting into the New Year.  Instead, the royal is launching an inspiring new film and mental health awareness program.

“In life, as in football, we all go through highs and lows.”says the royal in the 60 second long public service announcement.  “We can all sometimes feel anxious and stressed.  At moments even the little things can seem a struggle, but we can all start to change things.” the ad continues.

Prince William says that over the next five months, the new “Heads Up” campaign will use one of the most powerful, unifying forces in our society – football – to spread the message that we all have mental health and the stigma must be shattered.

The soccer competition runs until May 23rd.

Click here to view the PSA.

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