Listeners to the Chris Robinson Travel Show will be aware that I have just returned from Ethiopia earlier this month and was wowed by the country and its people. Now there’s news that Ethiopia has been voted the World’s Most Welcoming Country by global followers of Rough Guides; one of the leading travel guide publishers known for its “tell it like it is” reviews.

According to the review, digital followers of Rough Guides were asked to share their experiences of the most hospitable places around the world – and voted Ethiopia number one. The review called Ethiopia “a profoundly beautiful East African country with a history that stretches back many thousands of years. It was never colonised, so the tribal customs and hospitable traditions you can see here are largely just as they’ve always been.

Take the Ethiopian coffee ceremony: the women of the household meticulously roast, grind and boil the aromatic beans, before presenting three consecutive cups of exceptionally fresh coffee to their guests. The process can last for hours, but it’s considered a real mark of friendship.”