Calling it the ”biggest leap forward” since the first iPhone was introduced a decade ago, Apple CEO Tim Cook unveiled the X – pronounced like the number 10.
Starting at $999, iPhone X loses the home button, offers the ability to use facial recognition to unlock it and offers a 5.8-inch, edge-to-edge screen, with higher resolution and ”OLED” technology for richer colours.
The new phone, coming November 3, will also permit animated emojis that mirror your facial movements and promises two more ours of battery life than what’s in the current iPhone 7.
Apple’s also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers.
A new version of the Apple TV streaming device will be able to show video with sharper ”4K” resolution and a colour-improvement technology called high-dynamic range.
Apple’s latest Watch will still require a companion iPhone, but the new model comes with cell access, so it’ll be possible to do more, such as receiving messages while the phone’s at home.
The iPhone 8, 8 Plus, new Apple Watch and Apple TV come out September 22.